What’s In A Name

Salvation Army. Goodwill. Mercedes. Stalin. I find it amazing how a name or brand can bring a million images or feelings to mind. Most interesting is how many opportunities we get to influence the perception of others: for better or worse. Those names I listed were just names for years until a pattern of performance made them legendary. The lesson for me? We are not what we are labeled. We are what we do well…repeatedly.

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