Know Your (Personal) Click Through Rate

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It’s lonely at the top. Actually,it’s lonely at the bottom, too, but, for purposes of this blog, let’s stay on top. Even powerful, successful people occasionally experience feelings of isolation. They think no one cares about their welfare only what they can do or what they possess. When you find that you’re spending more time with your virtual associates on Facebook/Linkedin/Myspace than real people, it’s time to analyze your “click through rate” (CTR). Online, CTR is the way to measure the success of your marketing efforts. It’s derived by dividing the numer of users who click on a link in…

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Acknowledge The Pain

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Pain comes gently rapping against the chamber doors of your heart. It is polite and patient if you acknowledge it. If you don’t acknowledge, or worse, you ignore it, it kicks the door in. Sometimes you meet a guy who seems so perfect except for that thing–that indescribable pin prick you can’t articulate. You just know. Rachel met James at work. He was new to the city and new to the company. Everyone loved him. He was smart, articulate, well dressed, and on the fast track. He met every qualification on Rachel’s list, including no children. Still, there was something….

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